Our Story

In the world of banking, our founder, Engy Bassem Nour was a numbers wizard, armed with a Bachelor's & Master's Degree in Economics from the American University in Cairo (AUC). But after 9 years of crunching figures, she had an epiphany. 💡As her own family blossomed, so did her aspirations. The corporate world no longer held her heart.She yearned for something more. With determination that could move mountains, Engy left her secure job and dared to embrace her lifelong passion.What was this burning desire, you ask? None other than the enchanting world of fashion! 🧵Ever since then (December, 2020), numbers took the backseat in Engy's life, and creativity has been taking the wheel ever since then, empowering Engy to craft her own fashion legacy through Pose...✨

Our Mission:

We’re here to flip fashion on its head and redefine uniqueness. We craft clothing that’s more than just fabric; it’s wearable art that’s uniquely you. Our mission? To turn ordinary wardrobes into extraordinary expressions of self, one creative piece at a time.

our vision:

From the pyramids to fashion runways, our vision is to create a fashion revolution that expands regionally and beyond, showcasing the artistry of Egypt through clothing that’s as unique as history. We imagine a world where our brand’s creative pieces grace the wardrobes of fashion trendsetters worldwide, painting the world with colors, patterns, and artistic flair!