The basis of our discussion today is how to discover fake brands because most consumers base their purchase decisions on an item’s label or emblem. To guarantee that buyers know they are getting the genuine product — not a counterfeit.
How to discover fake brands
Companies invest tens of billions of dollars protecting and marketing their authentic brand image.
Due to better copycat production processes, the counterfeit business is unfortunately flourishing.
So it is essential to know how to discover fake brands.
How to Spot Fake Goods:
See below to find out if the item is fake or original:
Stitching
How to discover fake brands by Stitching.
If a product is genuine, the Stitching will be considerably cleaner than its counterfeit equivalents.
Authentic goods will have straight Stitching and a higher thread density per square inch.
Fake goods will have less Stitching (more materials = more cost), and the lines will not be nearly as straight.
How to discover fake brands by look at Fastenings
On fancy bags and coats, be careful of zippers and pulls.
Fasteners used on counterfeit goods are generally shiny, thin, and brittle, and they will crack or peel with repeated usage.
Zippers and pulls on authentic brands will have a matte finish to differentiate them from knockoffs.
When utilized, the fasteners should be solid, and the zippers should be simple to use.
Logo
The logo design is perhaps the easiest method to know How to discover fake brands.
When it comes to designer businesses.
The logo should be designed appropriately, with no errors in the company name or logo symbol.
Fake products may not even have a brand and instead aim to deceive customers by the color and form of the item.
Many high-end businesses feature a metal or leather logo, while others stamp their mark onto the goods.
Buttons
If you’re not sure whether a peacoat or button-down is authentic or not, look at the buttons before you buy it.
Brand buttons with the business name embossed are the real deal.
Those made in China are likely to be made of a less expensive, lighter plastic and come with no labeling.
If the piece is genuine, the buttons should be sewed on tightly.
How to discover fake brands by look at leather
Finding out if an item is made of genuine leather is an easy method to detect a fake.
Run your hand over the item’s surface before you take it up.
If the item’s surface seems smooth and even to the touch, it’s most likely a fake.
The texture of genuine leather will be slightly irregular.
If the item is brand new, the leather will have a strong scent. Finally, take a close look at the fabric. Is it shiny?
If this is the case, it’s most likely a knockoff designer item because genuine leather doesn’t have a glossy sheen.
Prices
If the price of a designer item seems too good to be true, it almost certainly is a fake product.
You may have to do a little more digging and check online to see whether the firm is running a promotion on that particular item.
As a general rule, designer companies will not offer steep discounts on their items, so if you find one advertised at over 75% off, be on the lookout.
Look at the price tags as well; is the brand logo printed on the title?
Is the pricing too generic-looking?
If that’s the case, the item is almost certainly a fake.
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