Our Brand Story
how it all Started
engy gets unbanked
In the world of banking, our founder, Engy Bassem Nour was a numbers wizard, armed with a
Bachelor’s & Master’s Degree in Economics from the American University in Cairo (AUC). But after 9
years of crunching figures, she had an epiphany. đź’ˇ
As her own family blossomed, so did her aspirations. The corporate world no longer held her heart.
She yearned for something more. With determination that could move mountains, Engy left her secure
job and dared to embrace her lifelong passion.
What was this burning desire, you ask? None other than the enchanting world of fashion! 🧵
Ever since then (December, 2020), numbers took the backseat in Engy
’
s life, and creativity has been
taking the wheel ever since then, empowering Engy to craft her own fashion legacy through Pose.
another fashion brand
In a world brimming with businesses, why did Engy choose fashion? Wasn’t the market already
saturated? Well, when Engy embarked on her journey with Pose, she had a different vision in mind.
She wasn’t here to create “just another fashion brand” – quite the opposite! Let’
s rewind a bit to her
childhood…
As a young girl, Engy was that determined kid who insisted on picking her own outfits. She wouldn
’t allow
anyone else to craft her own style for her. So, since day 1, fashion was more than just fabric for her – it
was her playground for self-expression, her artistic sanctuary!
Not just that, but she was head over heels in love with fashion. She was a dedicated viewer of endless
fashion videos and magazines, always keeping a close eye on the happenings of the fashion world.
But as she grew up, a stark realization set in.
The fashion market was turning into a sea of “
sameness
”. Everything seemed to blend into a monotonous
blur, and her search for vibrant colors, art, and creativity was unsuccessful. That’s why Engy decided it
was time to take matters into her own hands and break free from the
“
ordinary
”
and infuse fashion with
P
the colors, art, and boundless creativity it was missing. After all, she won
’t let society pick her style for her! Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed auctor turpis eu arcu sagittis, id sagittis justo suscipit. Aliquam erat volutpat. Integer finibus sem felis, luctus tristique ipsum efficitur quis. Fusce cursus quis risus fringilla tristique
pose today
What you discover at Pose isn’t a carbon copy of what you’d find at “every other store.” It’s a curated
collection of her heart and soul, a fashion realm where every piece is an embodiment of her distinct
vision.
Each pattern she creates is painstakingly crafted from scratch using the digital canvas of Photoshop,
resulting in her own signature designs that can only be described as art in wearable form! 🎨🖌
They’re the kind of pieces that invite the question, “Where did you get them from?”. They’re a
conversation starter, a testament to individuality in a world of conformity.
Today, through Pose, Engy isn’t just crafting pieces for her own wardrobe; she’s become a beacon of
creativity and uniqueness for every girl who yearns for more than the ordinary, who dares to stand out in
a crowd.
© 2021 All Rights Reserved.
